ENJOYING
CHOCOLATE MINDFULLY
Eating chocolate mindfully is about focusing on the present moment and eating your snack with intention and attention. It’s about being conscious of what you want to eat, why you’re eating and how it makes you feel.
MINDFUL
SNACKING
We help chocolate lovers enjoy the moment and savour the chocolate they love through on-pack and digital education tools.
MINDFUL
PORTIONS
We constantly innovate to encourage satisfying, mindful portions through product improvement, individually wrapped portions and consumer education.
EATING CHOCOLATE MINDFULLY CAN BE PRACTICED BY ANYONE
JUST ASK YOURSELF THREE QUESTIONS
DO I WANT
CHOCOLATE?
Am I hungry? Need a quick pick-me-up? Or looking to simply treat myself at the end of a hard day?
WHAT KIND
OF CHOCOLATE
DO I WANT?
Milk or dark? Classic or flavoured? Crunchy or smooth? How hungry am I really? Grab the right portion for your snack.
HOW CAN I
SAVOUR MY
CHOCOLATE?
Remove distractions and use all your senses to enjoy the texture, experience and taste. Stop to check in with yourself to know when you are satisfied.
Check out the portion icon on the pack
HAVE SOME FUN SITTING TOGETHER AND TRYING THESE EXERCISES
TRY MINDFUL CHOCOLATE TIME WITH THE FAMILY
MY FAVOURITE
THINGS
Ask your family about their five favourite things about Cadbury chocolate.
DESCRIBING
GAME
Ask your family how they would describe their favourite Cadbury chocolate to someone who had never eaten it before. It will encourage them to really think about what it looks and tastes like.
PORTION
AWARENESS
Consider the logo on the front of this pack and discover together what a recommended portion is. Think about how this compares to other portions of foods that you eat.
THE KEY TO EATING
A balanced diet
It’s all about eating a wide variety of foods in the appropriate amounts and maintaining an active lifestyle. Enjoying your favourite chocolates in a mindful way can be part of a balanced diet.
MINDFUL SNACKING
WHAT’S IN IT FOR YOU?
Health experts and emerging science tell us that eating more mindfully can lead to:
A MORE POSITIVE
RELATIONSHIP
WITH FOOD*
(*) Hendrickson et al., 2016; Camillieri et al., 2015; Gravel et al., 2014
MORE
SATISFACTION
AND PLEASURE
FROM FOOD*
(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015
LESS CHANCE OF
OVEREATING BY
TUNING into
HUNGER CUES*
(*) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Oldham-Cooper et al., 2011; Higgs, 2015; Mittal et al., 2011; Higgs et al., 2011, Robinson et al., 2014
As a founding member of Be treatwise® in Australia and New Zealand, we display the Be treatwise® visual logo on the front of every Cadbury block and bar, reminding consumers that confectionery like ours should be enjoyed as a treat.
