The Cadbury family founded their chocolate company in 1824 in Birmingham and later became among the first to sell milk chocolate that everyone could enjoy.
WHERE IT ALL BEGAN
It was in 1824 that Quaker businessman John Cadbury opened his first shop, a grocer’s in Birmingham’s Bull Street. It was to be the beginnings of a family business that would make milk chocolate the popular treat it remains in the UK and act as a pioneer of good business practices. By the 1880s the Cadbury family had their own ‘factory in a garden’ in Bournville, to make chocolate while providing a safe and healthy environment for their employees to live and work.
John Cadbury opens a grocer in Birmingham, England
His vision was to provide healthy beverages as a substitute for alcohol. He sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar.
Chocolate for eating? Who has heard such a thing?
Until now chocolate was widely available in Britain, but only for drinking. Cadbury created their first ‘eating chocolate’, which wasn’t very palatable by today’s standards.
The Cadbury brothers, Richard & George, took over their fatherS business after he became ill
Cadbury created their first Easter Egg
The first eggs were made of 'dark' chocolate and filled with sugared almonds. Our modern Easter eggs wouldn’t have been possible without the introduction of a pure cocoa - we have the Cadbury brothers to thank for this.
Bourneville ‘the factory in a garden’ is born.
By 1878, Cadbury had outgrown its factory on Bridge Street in Birmingham. Instead of moving to a larger factory in the city centre, George Cadbury had a vision for an industrial area that wasn’t “squalid or depressing”. He envisioned an area where industrial workers could thrive far away from city pollution, stating “No man ought to be condemned to live in a place where a rose cannot grow.” Thus Bournville was created four miles south of Birmingham, a place where Cadbury could make chocolate and provide a safe and healthy environment for their employees to live and work.
Cadbury receives its first overseas order from Australia
The nation’s favourite chocolate
The 1900s were a period of innovation and growth for Cadbury, as they set about launching a factory in Australia. Dozens of new products were launched which have become some of the nation’s best loved chocolate brands, enjoyed by families through generations. During two world wars which made chocolate a scarce luxury, Cadbury still played its part by turning over part of its factory to the war effort and supporting workers and soldiers with chocolate in care packages to keep spirits up.
Cadbury Dairy Milk was born in Bournville and shot to the top of the Cadbury Hall of Fame
Old Gold, the classic dark chocolate we all know and love, was first released in a distinctive golden box, which became the go-to treat that was synonymous with a night out at the movies. A limited edition Ben-Hur Old Gold box was even created upon the film’s release in 1925.
Cadbury creates the ‘glass and a half’ symbol, which is now known across the world as a sign of quality and generosity
When Cadbury Dairy Milk was first made and launched in Australia, it was produced not just with a glass but a generous glass & a half of fresh milk - and still is today. Cadbury endeavours to live up to these founding principles of generosity in everything they do. And they believe that this generosity of spirit is as important today as it's ever been. That while the world can often seem self-absorbed, if you look around you'll always see small acts of goodness from one person to another. That’s why we say “There’s a glass & a half in everyone”.
Freddo the Frog is born
Had an employee not suggested that a chocolate frog might be a more likeable character than a mouse, Freddo the Frog wouldn't have been created. Today the bite-sized chocolate frog is one of Cadbury Australia's best-selling products, with 90 million Freddos eaten in Australia every year.
In recent years, Cadbury has introduced new products to suit the tastes of a modern audience. But through it all, our chocolate remains the nation’s favourite, while Bournville is still at the heart of everything we do. Cadbury Dairy Milk, our oldest chocolate brand, is nearly a hundred years old but still made as it always was,with a glass & a half of milk in every 200g block.
Cadbury launches the Dream Block, a delicious block of real white chocolate
Cadbury introduces the first Cadbury Dairy Milk 3D printer!
Launched in Melbourne, consumers were able to choose intricate shapes like letters, snowflakes or even Australiana icons and see them printed in front of their eyes!
Werribbe egg hunt anniversary
2020 marked the 20th Anniversary of the beloved Cadbury Werribee Easter Egg Hunt, Australia’s largest Easter Egg Hunt that raises much needed funds for the Royal Children’s Hospital Good Friday Appeal. In that time Cadbury along with the 1000s of families have raised $1.6million for the appeal. Due to CoVid19 restrictions, the hunt in 2020 was sadly cancelled, but – along with donations of over 1.5million Easter Eggs donated to first responders and those in need - Cadbury contributed $100,000 to the Royal Children’s Hospital Good Friday Appeal, to ensure that they are able to continue to deliver support to Australian families.”