We’re celebrating a century of Cadbury bringing Australians together. It’s been 100 years since we started making chocolate in Claremont, Tasmania, and we’re proud to be part of the national story. Discover the iconic moments that brought Australia together, told through our special centennial packs.
We built our first Australian Cadbury factory in Claremont, Tasmania in 1922. Pristine countryside and great quality milk from Tasmania’s dairy farmers helped us make the best tasting chocolate close to home - the start of our shared story.
The opening of the Sydney Harbour Bridge in 1932 brought Aussies closer together. After a century of planning, the bridge didn’t just connect two sides of the city: it became an iconic image of Sydney and of Australia itself.
We supplied our chocolate to the Australian Armed Forces all the way through World War II. Cadbury was the official supplier to the troops, sending out our Aussie-made chocolate for a taste of home, no matter how far away they were.
A new way to bring us together — TV. National broadcasts kicked off in 1956, giving Aussies a sense of national identity, a place to gather with family and friends, and a special moment or two to share a piece of Cadbury chocolate.
Over 650 million people watched Neil Armstrong walk on the moon on 20 July 1969 and Australia’s Parkes Observatory helped make it possible. The telescope relayed the best quality live footage of Apollo 11, bringing everyone on earth – and the moon – closer.
Cassette tapes made the 1970s the era of sharing music with mates and loved ones. The decade that brought us home-made mix tapes, taping the top 10 off the radio, and listening to your favourite tunes in the car.
In 1983, Australia II was the yacht that took home The America’s Cup, ending the New York Yacht Club’s 133-year reign over the waves — and prompting our Prime Minister to suggest this was a day of national celebration worth missing a day of work for.
Every Aussie remembers the Wallabies historic wins, narrowly beating England 12-6 in 1991 and again in 1999 beating France 35-12. We’re proudly sponsoring the Wallabies today – and dreaming of the next title.
We sponsored the Australian Olympic Team at the Sydney 2000 Olympic Games, where our athletes made history on home soil and showed the world what Aussies are made of — proud moments everyone in Australia celebrated together.
After nearly 150 years of Australian football, women finally got their own league. Along with the Australian Women’s Cricket Team, the NRLW and the Commonwealth Bank Matildas, the AFLW is proudly supported by Cadbury so the next generation of women in sport can get in the game.
THE CADBURY TIMELINE
WANT TO LEARN MORE ABOUT CADBURY?
Our story started all the way back in 1824 in Birmingham. The rest is our history.