Proudly supporting the next generation of


One in two girls drop out of sport from age 15*

Women have been underrepresented in professional leagues. Girls, like all of us, need role models to look up to. After all, how can you be what you can’t see?

At Cadbury, we want to inspire the next generation of women in sport.

That’s why we’re uniting with four major women's leagues to launch the Get in the Game initiative.

Through shining a light on the diverse women kicking goals across AFLW, NRLW, Cricket Australia and the Matildas, we want to show all girls that no matter who you are, you can push past barriers and get in the game.



Each of these inspiring women have overcome challenges to become the talented athletes they are today. Nothing can stop them from getting in the game.

Tayla Vlaeminck 

Cricket Aus

All-rounder for the Australia Women’s Cricket Team and Hobart Hurricanes player.

For me, taking confidence and self-belief onto the field stems from my behaviour off the field… in the gym, with rehab and in the nets to ensure I am giving myself the best opportunity to perform.

Akec Makur Chuot


Defender for the Richmond Football Club women’s team.

The road to where I am today hasn’t been [easy] but it has taught me how to build confidence and resilience. I want young women from my background to see me and say ‘if she can do that, I can do it too.

Alanna Kennedy


Defender for the Matildas.

My football journey started when I was a young girl in school. Along the way, I’ve had to learn to overcome adversity, personal setbacks [such as] injuries... but my sanctuary has always been the pitch.

Jess Sergis


2019 Dally M Women’s Player of the Year who plays for St. George Illawarra Dragons, the New South Wales Blues and the Australian Jillaroos.

I struggled a lot with believing in myself. I think some girls think it’s bad to have doubts. But they. can be a driving force. If you can push past it, you can overcome any barrier and do whatever you want.”


“We all need role models we can relate and look up to.” In this instalment of Cadbury’s Get in The Game series, Under 16s player Nyanthier interviews her role model and AFLW powerhouse, Akec Makur Chuot, uncovering how getting in the game helped her find a place to belong.

“Girls need to hear the inspiring stories of women in sport.” In this instalment of Cadbury’s Get in The Game series, Under 16s player Tess interviews her favourite cricketer, Tayla Vlaeminck, on how she overcame injuries to get back in the game.

"Women have been underrepresented in professional leagues." In the first instalment of the Get in The Game Series, NRLW Under 15s player, Matilda interviews her hero, Jessica Sergis. Watch as Jess shares her inspiring journey of overcoming doubt to get in the game.

“Trust my gut and follow my intuition”. In this instalment of Cadbury’s Get in The Game series, Under 17s player Sienna interviews star Matildas’ defender, Alanna Kennedy, to hear her journey of resilience. 

Are you ready to get in the game?


Whether it’s playing pro or just some fun on the field, when girls get in the game, they unlock leadership, teamwork and confidence. So what are you waiting for? Find a club near you!

*R. M Eime, J. T Harvey & M. J Charity (2019): Sport drop-out during adolescence: is it real, or an artefact of sampling behaviour?, International Journal of Sport Policy and Politics