One in two girls drop out of sport from age 15*
Women have been underrepresented in professional leagues. Girls, like all of us, need role models to look up to. After all, how can you be what you can’t see?
At Cadbury, we want to inspire the next generation of women in sport.
That’s why we’re uniting with four major women's leagues to launch the Get in the Game initiative.
Through shining a light on the diverse women kicking goals across AFLW, NRLW, Cricket Australia and the Matildas, we want to show all girls that no matter who you are, you can push past barriers and get in the game.