Proudly supporting the next generation of


One in two girls drop out of sport from age 15*

Women have been underrepresented in professional leagues. Girls, like all of us, need role models to look up to. After all, how can you be what you can’t see?

At Cadbury, we want to inspire the next generation of women in sport.

That’s why we’re uniting with four major women's leagues to launch the Get in the Game initiative.

Through shining a light on the diverse women kicking goals across AFLW, NRLW, Cricket Australia and the Matildas, we want to show all girls that no matter who you are, you can push past barriers and get in the game.



Each of these inspiring women have overcome challenges to become the talented athletes they are today. Nothing can stop them from getting in the game.

Tayla Vlaeminck 

Cricket Aus

All-rounder for the Australia Women’s Cricket Team and Hobart Hurricanes player.

For me, taking confidence and self-belief onto the field stems from my behaviour off the field… in the gym, with rehab and in the nets to ensure I am giving myself the best opportunity to perform.

Akec Makur Chuot


Defender for the Richmond Football Club women’s team.

The road to where I am today hasn’t been [easy] but it has taught me how to build confidence and resilience. I want young women from my background to see me and say ‘if she can do that, I can do it too.

Alanna Kennedy


Defender for the Matildas and the English Tottenham Hotspur women’s team.

My football journey started when I was a young girl in school. Along the way, I’ve had to learn to overcome adversity, personal setbacks [such as] injuries... but my sanctuary has always been the pitch.

Jess Sergis


2019 Dally M Women’s Player of the Year who plays for St. George Illawarra Dragons, the New South Wales Blues and the Australian Jillaroos.

I struggled a lot with believing in myself. I think some girls think it’s bad to have doubts. But they. can be a driving force. If you can push past it, you can overcome any barrier and do whatever you want.

Are you ready to get in the game?


Whether it’s playing pro or just some fun on the field, when girls get in the game, they unlock leadership, teamwork and confidence. So what are you waiting for? Find a club near you!

*R. M Eime, J. T Harvey & M. J Charity (2019): Sport drop-out during adolescence: is it real, or an artefact of sampling behaviour?, International Journal of Sport Policy and Politics