Proudly supporting the next generation of


Proudly supporting the next generation of Women in sport

One in two girls drop out of sport from age 15^

Because how can you be what you can’t see? Less than 10% of Australian sports media focuses on women in sport. We all deserve to have role models to look up to. To help change this, Cadbury is making women in sport more visible. And there are many ways you can help.


Help a girl in your life see what she can be by:

Inviting your girl to a women’s game

Inspire your sister, niece, cousin, friend or neighbour by inviting her to see our sports women live in action.

If you’re able to get to a game, Cadbury is giving opportunities to score match tickets. Purchase a Cadbury Dairy Milk block to enter*.

Unfortunately, COVID-19 has meant that a lot of Aussies can’t attend games just yet. Not to worry, below are other ways you can help.

Watching with her at home

A great way to help your girl see what she can be is to watch a women’s game with her at home.

To help you stream games with your girl, Cadbury is also giving opportunities to score Kayo vouchers. Purchase a Cadbury Dairy Milk block to enter*.

Giving her a poster of her idols

Help her see her idols up close by gifting her a poster of an incredible sports woman.

Cadbury is giving you the chance to score a poster of one of our ambassadors. Purchase a Cadbury Dairy Milk block to enter*.

Supporting Women Sport Australia (WSA)

WSA are a peak independent body for women and girls in sport in Australia, dedicated to making sport equitable for all.

By purchasing a block of Cadbury Dairy Milk, you’re supporting a $100,000 Cadbury donation to WSA; helping to cover club registration fees and providing girls with sports uniforms.

Tuning in to women in sport 

Another way to show support for women in sport is to follow sports women on social media.

Get to know our amazing ambassadors by watching the Cadbury Get in The Game series with your girl. See the videos below.

Ready to get in the game? Scroll down to find a club near you.



Each of these inspiring women have overcome challenges to become the talented athletes they are today. Nothing can stop them from getting in the game.

Tayla Vlaeminck 

Cricket Aus

All-rounder for the Australia Women’s Cricket Team and Hobart Hurricanes player.

For me, taking confidence and self-belief onto the field stems from my behaviour off the field… in the gym, with rehab and in the nets to ensure I am giving myself the best opportunity to perform.

Akec Makur Chuot


Defender for the Richmond Football Club women’s team.

The road to where I am today hasn’t been [easy] but it has taught me how to build confidence and resilience. I want young women from my background to see me and say ‘if she can do that, I can do it too

Alanna Kennedy


Defender for the Matildas and Manchester City.

My football journey started when I was a young girl in school. Along the way, I’ve had to learn to overcome adversity, personal setbacks [such as] injuries... but my sanctuary has always been the pitch.

Jess Sergis


2019 Dally M Women’s Player of the Year who plays for the Sydney Roosters, the New South Wales Blues and the Australian Jillaroos.

Footy means the world to me. I was so lucky my family encouraged me from the get-go. I love the challenges, overcoming the setbacks and being rewarded for the hard work and sacrifices I’ve made.”


“We all need role models we can relate and look up to.” In this instalment of Cadbury’s Get in The Game series, under 16s player Nyanthier interviews her role model and AFLW powerhouse, Akec Makur Chuot, uncovering how getting in the game helped her find a place to belong.

“Girls need to hear the inspiring stories of women in sport.” In this instalment of Cadbury’s Get in The Game series, Under 16s player Tess interviews her favourite cricketer, Tayla Vlaeminck, on how she overcame injuries to get back in the game.

"Women have been underrepresented in professional leagues." In the first instalment of the Get in The Game Series, NRLW under 15s player, Matilda interviews her hero, Jessica Sergis. Watch as Jess shares her inspiring journey of overcoming doubt to get in the game.

“Trust my gut and follow my intuition”. In this instalment of Cadbury’s Get in The Game series, Under 17s player Sienna interviews star Matildas’ defender, Alanna Kennedy, to hear her journey of resilience. 

Are you ready to get in the game?


Whether it’s playing pro or just some fun on the field, when girls get in the game, they unlock leadership, teamwork and confidence. So what are you waiting for? Find a club near you!

^R. M Eime, J. T Harvey & M. J Charity (2019): Sport drop-out during adolescence: is it real, or an artefact of sampling behaviour?, International Journal of Sport Policy and Politics

*AU residents 18+ only. Between 12.01am (AEST) 1/9/21 & 11.59pm (AEDT) 28/11/21, buy a CADBURY DAIRY MILK milk chocolate 180g Block (excl. CADBURY DAIRY MILK milk chocolate flavoured variants) from a participating Woolworths, Coles or Metcash (incl. online), visit & fill out entry form incl. receipt upload to see if you provisionally win instant prize. The first 38,000 entrants who do not win an instant prize will get A3 Cadbury Get in The Game Supporters Poster ($5ea). Max 1 entry per person per day & max 1 entry per itemised receipt. Keep original itemised receipt/s. 1,152 instant prizes: 426 x 2 AFLW tickets (up to $40ea); 126 x 2 NRLW tickets (up to $160ea), 250 x 2 Football Australia tickets to a Matildas game (up to $60ea); 350 x Cricket Australia tickets (up to $30ea). Winners can choose alternate prize of $25 Kayo voucher. Total gift & prize pool $252,700. Winners told immediately upon entry. See website for full conditions. Promoter: Mondelez Australia Pty Ltd (ABN 78 004 551 473), L10, 75 Dorcas St, Sth Melb. VIC 3205. Auth. under: ACT TP 21/00631, SA T21/585, NSW TP/00437.​