THOUGHTFUL Packaging Disposal

At Cadbury, we take packaging waste seriously. Discover how to dispose of your packaging thoughtfully so we can all do our bit for the planet.

What material is my packaging made of?

Can I recycle it?


In Australia, almost all cardboard can be recycled at home. Simply flatten and place it in your recycling bin. After collection, it can be turned into other cardboard products. Most cardboard is produced from recycled paper.

Rigid or hard packaging

You can easily recycle rigid or hard packaging, such as tubs, jars, and tins, by placing them in your recycling bin. Remember to leave the lids on and remove any soft plastic packaging. Recycling these types of packaging materials conserves natural resources and diverts non-biodegradable waste from landfill. Instead, new products can be produced. Note, the tamper seal at the top of the following product packaging cannot be recycled and must be placed in the garbage bin – Cadbury Roses Tin, Cadbury Favourites Tin, Cadbury Dairy Milk Tin and Cadbury Favourites Bucket.

Aluminium foil

Aluminium foil can be recycled in home recycling bins. With small pieces of foil, such as on Easter eggs, collect the wrappers and tightly compact them into a ball the size of your fist (20mm minimum). Then place the ball into your recycling bin. Bunching the foil helps prevent it being lost during the recycling process.

Soft plastics

Together with other industry partners, we’re supporting the National Plastics Recycling Scheme (NPRS) which is currently trialling soft plastic collection in kerbside recycling bins in selected councils.

Learn more about how to recycle different materials near where you live thanks to Planet Ark.


Unfortunately, REDcycle's soft plastics recycling scheme has closed, so most Australians must discard soft plastics in their garbage bin. However, some councils offer soft plastics recycling services. ​Check directly with your council.

Currently, 99% of Mondelez products in Australia are designed for recyclability. Work continues on the remaining products, so we achieve 100% of products designed for recyclability by 2025. Cadbury Roll Pack (note: the outer paper can be recycled), Cadbury Hot Chocolate Canister and Cadbury Hot Chocolate Sachets are products we're focusing on. For now, these products will need to be placed in the garbage bin.


Your favourite Cadbury Family Blocks* are now wrapped in up to 30% recycled plastic. We’re saving 120 tonnes of plastic from landfill. That’s the equivalent of 206 dairy cows which on average weigh 580kg each. This initiative is a world first for cadbury and another step towards helping establish a circular economy where all plastics are fully recycled and recyclable. *Blocks from 160g to 185g





Our factory


Cadbury lover

Questions and Answers

How is Cadbury’s recycled soft plastic packaging made?

In the past, soft plastic packaging has been considered a single use material. However, the development of advanced recycling technology means it’s becoming possible to take soft plastics – like our Cadbury wrappers – and turn them back into soft plastic packaging. Our new wrappers used for our Cadbury family blocks range are some of the first in Australia made with recycled content.

Is the packaging material made in Australia, using recycled Australian waste?

The post-consumer soft plastics used for our recycled content have multiple origins. At the moment, there’s no large scale capability to recycle soft plastics back into packaging in Australia or New Zealand, but we want there to be. This advanced recycling technology is relatively new, with only a few at-scale operating facilities in the world. We’re committed to working with suppliers to support the establishment of advanced recycling technology so that in years to come, our Cadbury packaging will be made from locally collected waste.

Why is Cadbury transitioning to recycled soft plastic packaging?

Your favourite Cadbury Dairy Milk, Caramilk and Old Gold family blocks* are now wrapped in up to 30% recycled plastic, which means up to 30% less virgin plastic material we need to source.
Strong and reliable packaging ensures our chocolate arrives to Cadbury fans in the same way it left our factories – fresh, safe and of the highest quality.
With access to advanced recycling technology, we’re now able to give another life to soft plastics, supporting a circular economy for plastic packaging waste.

*Blocks from 160g to 185g

Why only 30%?

By transitioning to 30% recycled content, we’re taking another significant step to support a circular economy for packaging and to address the global waste challenge. It’s a major investment by our business in recycled material made possible by emerging advanced recycling technology.
We’re committed to using more recycled plastic in our packaging in the coming years, as access and availability of advanced recycling technology increases.

Will the new wrappers change the taste and quality of my chocolate?

Not at all! For over 100 years we’ve been committed to producing the highest quality chocolate. We never compromise on taste.
Our team has worked closely with packaging experts for over a year, to source our new wrappers and test against our highest product quality and food safety standards.

I’ve noticed the recycling icons on my Cadbury wrappers have been replaced by a QR code, why is that?

Evolving recycling advice and infrastructure for soft plastics has prompted us to trial a QR code on pack to support consumers to dispose of their packaging thoughtfully. The platform also includes broader information on our approach to sustainability. This technology gives flexibility to update recycling guidance for Cadbury lovers that is accurate and timely and ensures new packaging and artwork isn’t needed every time.

Sustainable Packaging

Our packaging

We’re aiming for sustainable packaging that protects our chocolate, delights consumers and does not harm the environment.

Our vision is to achieve net zero pack waste and support a circular pack economy by 2050 through better packaging and improved systems.

Our packaging

We recognise that packaging waste is a major challenge for our planet. We’re working with stakeholders to support a circular economy by ensuring our wrappers can be recycled again and again in the future.

We’re also making strides to reduce plastic packaging use and switch to more easily recyclable materials.

National packaging

Mondelēz is a signatory to the Australian Packaging Covenant Organisation (APCO) and is committed to working towards Australia's 2025 National Packaging Targets.

Through The ANZPAC Plastics Pact (ANZPAC) we're also working towards achieving plastics targets aimed at building a circular economy for plastic.

Making snacking right for people and the planet.


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