A magical season awaits with
CADBURY EASTER
DISCOVER AN EASTER
CHOC-FULL OF SURPRISES
There’s something special in every Cadbury Easter egg,
bunny and giftbox, just waiting to be discovered.
An indescribable ingredient that turns chocolate into something truly wonderful. It’s the thrill of discovering a well-hidden egg, or the smile that comes from a perfectly thoughtful gift, that makes each Easter truly unforgettable.
WATCH THE FULL HEARTFELT MOMENT BELOW
WATCH THE FULL HEARTFELT MOMENT BELOW
MAKING EASTER
ACCESSIBLE FOR ALL
There’s nothing like the joy of discovering a well hidden egg, but traditional Easter hunting isn’t accessible to everyone.
Together with FutureLabs and Alt/Shift, Cadbury set out to create a more inclusive Easter hunt for vision-impaired children. First of its kind in Australia, the hunt used interactive technology that allowed eggs to be discovered with sound, not sight.
For many participants, this was their first time experiencing the joy of Easter hunting. Friends and family were overwhelmed to see the joy of the participants, finally able to experience the magic of Easter together.