Cadbury Easter Live Egg Hunt Promotion

PromotionCadbury Easter Live Egg Hunt Promotion
Promoter Mondelez Australia Pty Ltd (ABN 78 004 551 473), Level 10, 75 Dorcas Street, South Melbourne VIC 3205
Who can enter?You can only enter this promotion if you are an Australian resident aged 18 years or older.
Permit numbersNSW: LTPS/18/22592
Promotion PeriodThe promotion will run between 7.00pm and 8.00pm (AEDT) on 15/03/18.
How to Enter

To enter this promotion, you must, during the Promotion Period:

(a) visit the Cadbury Dairy Milk Australia Facebook Page (;

(b) click on the Live Video post to open the Easter Egg hunt on your screen;

(c) follow the instructions and clues to find hidden Easter eggs during the specified timeframe; and

(d) comment on the post with the correct location of the Easter egg for a chance to win.

Entrants must comply with instructions from the Promoter’s representatives at all times.

How are winners determined?

There will be in total 120 Easter eggs hidden within the Live Video, which will appear in stages during the Promotion Period.

For each hidden Easter egg, the first person to comment on the Live Video post stating the correct location of the hidden Easter egg will win a prize. The comment must be received prior to the next Easter egg being shown.

If two or more people comment at the same time with the correct location, the winner will be the entrant whose comment appears first in the list of replies.

If an Easter egg is not found before the next Easter egg is shown during the Live Video Post, or it is not found at all during the Promotional Period, then the prize corresponding to that Easter egg will be forfeited.

The Promoter and its representatives’ decisions are final and no correspondence will be entered into.

Prize DetailsThere are up to 120 prizes to be won.
Each prize is a Cadbury Easter pack (contents to be determined by the Promoter) valued at $15.99 (RRP, including GST).
Prize LimitsThere is a maximum of 1 prize to be won per person.
Total Prize PoolThe total prize pool is valued at up to $1,918.80 (RRP, including GST).
Notification of Winners

All winners will be contacted in writing via private message on Facebook.

Winners must follow the steps in the notification message (including providing a valid street address within Australia for prize delivery) in order to claim their prize.

Verification Requirements

Winners may be required to provide proof of identity, proof of age and proof of residency to verify their entry (Proof of Identity). Identification considered suitable for verification is at the Promoter’s discretion.

If a winner fails to provide Proof of Identity by the time and date stipulated by the Promoter, their prize claim will be deemed invalid at the Promoter’s discretion.

Prize Delivery Once an entrant/winner is deemed by the Promoter to have complied with these Terms and Conditions, the Promoter will deliver the relevant prize within 28 days of the winner’s entry being verified and accepted.
Prize Claim Time and DateAll prizes must be accepted and claimed by 5.00pm (AEDT) on 19/03/18.
Unclaimed Prize DetailsIf a prize remains unclaimed by any winner by the Prize Claim Time and Date, the Promoter will award the relevant prize to the entrant who was second to comment on the Live Video post with the correct location of the relevant Easter egg. Such winner/s will be notified by private message on Facebook.

Terms and Conditions

1. These Terms and Conditions must be read together with the Schedule for this promotion. The Schedule prevails to the extent of any inconsistency with these Terms and Conditions.

2. By participating in this promotion, you accept these Terms and Conditions.


3. You can only enter this promotion if you meet the eligibility requirements set out in the Schedule.

4. Directors, management, employees, officers and contractors (and their immediate families) of the Promoter or of the agencies or organisations associated with this promotion are ineligible to enter. “Immediate families” means spouse, parent, natural or adopted child, and sibling (whether natural or adopted by a parent), whether or not they live in the same household as the director, manger, employee, officer or contractor.

5. By entering this promotion, if requested you agree to declare to the Promoter all past, current or potential conflicts of interest (if any) or any serious social misconduct or behavior that in a normal persons opinion may compromise the integrity or diminish the good name and reputation of the Promoter or its products and brands, is contrary to law or otherwise inappropriate.


6. The promotion will be conducted during the Promotion Period.

7. All entries must be received by the Promoter during the Promotion Period. Entries are deemed to have been received at the time of receipt by the Promoter and not at the time of transmission by the entrant.

8. You can only submit your entry in accordance with the “How to Enter” section of the Schedule. The Promoter will not accept entries in any other form. Once submitted, you cannot change, alter or delete your entry.

9. Automated entries and computer generated entries will not be accepted. Entrants who enter using multiple phone numbers, email addresses or aliases will be disqualified.

10. Incomplete and ineligible entries will be deemed invalid. Entries will also be deemed invalid if they breach these Terms and Conditions as determined by the Promoter in its sole discretion or any other instructions or guidelines notified by the Promoter during the entry process for the promotion.

11. You are responsible for all costs associated with entering this promotion, including but not limited to Internet costs.

12. The Promoter may, in its absolute discretion, edit, modify, delete, remove or take-down any part of an entry at any time.

Facebook promotions

13. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. By entering, you acknowledge that any information you provide in connection with the promotion is being provided to the Promoter and not to Facebook. Any questions, comments or complaints regarding the Promotion should be directed to the Promoter. By entering, you release Facebook from all liability arising in respect of the Promotion.

Determining and notifying winners

14. Winners will be determined and notified as set out in the Schedule.

15. The Promoter and the companies and agencies associated with this promotion may also publish the name and state/territory of residence for winners on their websites, social media platforms and in trade publications. By entering this promotion, each entrant consents to this and requests that his or her full address not be published.

16. The prizes are as specified in the Schedule. The prizes are subject to any additional terms and conditions as specified in the Schedule.

17. Prizes will be delivered to the address provided by the winner at the time of entry or completing the verification process (whichever is most recent).

18. Once dispatched and awarded to a winner, the Promoter is not be liable for any prize that has been lost, stolen, damaged, defaced or tampered with in any way.

Claiming prizes

19. Prizes must be claimed in accordance with the Prize Claim Details section of the Schedule.

20. If a prize is not accepted or claimed in accordance with the Prize Claim Details, the relevant winner’s entry will be deemed invalid and the Promoter reserves the right to distribute the relevant unclaimed prize in accordance with the details specified in the Schedule, subject to any directions given by any relevant gaming authority. Winners of unclaimed prizes will be notified and published in accordance with the details set out in the Schedule.


21. The Promoter accepts no responsibility for any problems or technical malfunction of any communication network or for any late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, claims or correspondence whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise. The Promoter has no control over telephone communications, networks or lines and accepts no responsibility for any problems associated with them, whether due to traffic congestion, technical malfunction or otherwise. The Promoter is not liable for any consequences of user error including (without limitation) any costs incurred.

22. The Promoter may, at its sole discretion, declare any or all entries made by an entrant invalid, prohibit further participation by an entrant or winner in this promotion, or invalidate a provisional winner if the entrant/winner:

a. fails to verify their personal details and/or eligibility to enter the Promotion to the Promoter's satisfaction;

b. tampers with or benefits from any tampering with the entry process or the operation of the Promotion (including where entrants share their Proof of Purchase to enter the Promotion or where entrants use multiple names, addresses or aliases to register multiple entries);

c. submits an entry which in the Promoter's opinion is not in accordance with these Terms and Conditions;

d. acts in a disruptive manner or with the intent to annoy, abuse, threaten or harass any other person;

e. engages in conduct in entering the Promotion which in the Promoter’s opinion is fraudulent, misleading or deceptive;

f. or engages in conduct which may, in the opinion of the Promoter, compromise the integrity or diminish the good name and reputation of the Promoter or its products and brands, is contrary to law or otherwise inappropriate.

23. Entrants and winners must comply with the details set out in the Verification Requirements section of the Schedule as part of the entry verification or prize claim process. Failure to comply with the Verification Requirements to the Promoter’s satisfaction will result in your entry and/or prize claim being declared invalid (and, at the Promoter’s discretion, in all of your entries/prize claims being declared invalid).

24. All entries will be the property of the Promoter and will not be returned.

25. Prizes are not transferable, exchangeable for any other item and cannot be redeemed for cash or any other form of compensation. The value of each prize is accurate as at the time of preparation of this material, is the RRP value and is inclusive of GST. The Promoter accepts no responsibility for any variation in the value of a prize after that time. If a prize (or element of a prize, where applicable) is unavailable for any reason, the Promoter may substitute it for another item of equal or higher value, subject to the approval of the any relevant gaming authorities as required.

26. If requested by the Promoter, entrants and winners must participate in all promotional activity (such as publicity and photography) surrounding this Promotion or their winning of a prize, free of charge, and they consent to the Promoter and its associated companies and agencies using their name and image in promotional material, on the Promoter’s websites, social media platforms and in trade publications.

27. If for any reason any aspect of this promotion does not or is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion cancel, terminate, modify or suspend the promotion, or invalidate any affected entries, subject to the approval of the relevant gaming authorities, if required.

28. The Promoter’s decisions in connection with the promotion are final and no correspondence will be entered into.

29. The Promoter, its associated agencies and companies and the agencies and companies associated with this Promotion will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury or death which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using a prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the minimum allowable by law).

30. Prizes will only be delivered to addresses in Australia. The Promoter and its associated agencies and companies will not be liable for any damage to or delay in transit of prizes.

31. The Promoter may at its absolute discretion prohibit an entrant’s participation in this promotion, cancel or suspend a prize or other cease to provide any prize to a winner if an entrant or winner is (in the Promoter’s opinion) under the influence of alcohol or drugs, behaves aggressively or disruptively, or behaves in a manner which may diminish the good name and reputation of the Promoter or its products and brands, or is contrary to law or is otherwise inappropriate.

32. The Promoter accepts no responsibility for any tax implications that may arise from the prize winnings. Independent financial advice should be sought. Where the operation of this Promotion results in, for GST purposes, supplies being made for non-monetary consideration, entrants agree to follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values.

33. The information you provide will be used by the Promoter for the purpose of conducting this promotion. The Promoter may disclose entrants’ personal information to companies and agencies connected with this promotion and to the relevant gaming authorities, and winners’ names and their State/Territory of residence may be published in accordance with these Terms and Conditions and as required under relevant legislation. The Promoter’s privacy policy is available on the Promoter’s website