Many famous Cadbury brands have enjoyed considerable success. While Cadbury Dairy Milk chocolate remains the most popular moulded chocolate bar in Australia, other rising stars are always joining the Cadbury Hall of Fame.
Cadbury Dairy Milk (1905)
Cadbury Dairy Milk was launched in 1905 after more than four years of research and the introduction of new production processes. Cadbury had been determined to develop a new chocolate to challenge the competition from European manufacturers.
Its delicious new recipe using fresh milk, had a unique flavour and smooth, creamy texture. With its now famous glass and a half of pure full-cream milk in every 200gms, Cadbury Dairy Milk contained far more milk than any previously known chocolate.
By 1913, Cadbury Dairy Milk had become the company's best selling line in Britain and in the mid-1920s became the brand market leader, a position it holds today. Cadbury Dairy Milk sales are valued at around $85 million per year.
Despite advertising and label changes and considerable strides in manufacturing techniques, the recipe for Cadbury Dairy Milk is still basically the same as when it was launched more than a century ago.
Cadbury Milk Tray (1915)
Cadbury Milk Tray has maintained its popularity in a changing world since the milk chocolate assortment made with Cadbury Dairy Milk chocolate was first introduced in Australia in the early 1930’s.
The name ‘Tray’ is derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
The half-pound deep-lidded box with the traditional purple background and gold script was introduced in the late 1930s.
Milk Tray has been available in a various pack sizes from 125g-750g. In 1998, six new Milk Tray pack designs were introduced in all sizes - including a heart and stars - marketed as gifts for all occasions.
Cadbury Roses (1938)
Designed to compete in the 'twist-wrap' chocolate market, Cadbury Roses is the current number one boxed chocolate brand in Australia.
Within a year of 1938 launch the Roses milk and plain chocolate assortment became one of the company's most important confectionery lines.
With its eye catching blue packs and tins, distinctive red and yellow roses and range of twelve different attractively wrapped chocolates, Cadbury Roses continue to capture the imagination of chocolate lovers of all ages.
To learn more about the history of Cadbury in Australia and Australian chocolate products, click here.