We receive many requests every day for donations and support from a wide variety of organisations and individuals.
Each request is carefully assessed to determine if it meets our sponsorship, marketing and community objectives. Subsequently, we are unable to proceed with requests for support that do not fit within these objectives. In addition, budgetary constraints limit the number of opportunities that we can undertake.
All sponsorship applications are evaluated according to the criteria set out below which you should respond to in your proposal. It takes three to four weeks to assess applications and a response will be sent to you once your proposal has been evaluated.
CRITERIA
Details of the Sponsorship/Event
Business/Event details (name/address/phone/email);
Contact person (address/phone/fax/email) and relationship to event (i.e. agency/contractor/event manager);
Describe the type of business/event (i.e. is the event a one-off, fixed location or national tour);
If applicable, include a program of events.
Sponsorship Details
Executive Summary (summary of your proposal);
Proposed date and corresponding location of the event/activity.;
Record the requested sponsorship amount and the period over which the sponsorship will be conducted;
Who are the other sponsors?
Is your proposal targeted at Cadbury or another brand (i.e. Picnic, etc.)?
Record the expected/actual number of visitors;
Any other relevant information.
Sales
Is exclusivity in the product category being offered?
List number of sales outlets at the event/venue;
What is the likely commercial benefit to Cadbury?
Media
A full list of media benefits (i.e. print, radio, television, Internet coverage).
Hospitality
A full list of hospitality benefits (i.e. tickets to events/functions).
Leverage
List two ways in which Cadbury can leverage this sponsorship opportunity.
Willett Marketing are Cadbury’s Sponsorship Services Agency. Please make sure your proposal contains your contact telephone number and email address.
All correspondence and proposals should be sent to:
POST
Cadbury Sponsorship Proposals
PO Box 5061
Garden City VIC 3207
ONLINE
Please complete the online donations request form by clicking on the link below. Please allow up to four weeks for processing.
Click here for the Online Donations Form