Cadbury Australia 1922
After Cadbury in England merged with J.S. Fry in 1919, the new company sought to expand internationally and decided to build a factory in Australia. Australia had developed into an important market since making Cadbury’s first overseas order 1881.
In 1922, Cadbury and Fry, joined by Pascall, create a new Australian company named Cadbury-Fry and Pascall.
The company chose a factory site in Claremont, in Tasmania, whose location was ideal because of its close proximity to the city of Hobart, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. The Claremont factory was modelled on Bournville, with its own village and sporting facilities.
During the war years (1939-1945) Cadbury became the official supplier of chocolate to the Australian Armed Forces. Cadbury ration chocolate in brown-paper wrappers was supplied to troops in the field, made from a special formula so that the precious parcel did not melt in the heat of the tropics or the desert.
Keeping up the supply to the troops and customers at home required a tremendous effort. The Claremont factory operated day and night, but could not always maintain supply to stores at home.
In 1967, Cadbury acquired MacRobertson Chocolates, a well-respected confectionery manufacturer founded in 1880. The move gave Cadbury another major manufacturing base on the Australian mainland - at Ringwood in Melbourne, Victoria. It also added a range of unique confectionery brands, including Cherry Ripe and Freddo Frog, which were household names.
In 1969, Cadbury merged with Schweppes Australia, creating the now familiar Cadbury Schweppes identity.
Cadbury expanded again in the 1980s after it acquired the Red Tulip confectionery company and broadened its range of fine products to include a vast array of Easter confectionery, as well as After Dinner Mints.
During the 1980s the eminent Professor Julius Sumner Miller became the popular face of Cadbury, heading a series of memorable television advertisements with his household physics experiments.
Ever forward looking, in 1995, Cadbury expanded into China and established a factory in Beijing.
On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes Pty Ltd in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. In April 2009, Schweppes Australia was acquired by Asahi Breweries.
On 1 April 2009, Cadbury in Australia changed its name from Cadbury Schweppes Pty Ltd to Cadbury Pty Ltd and Cadbury in New Zealand also changed its name from Cadbury Confectionery Ltd to Cadbury Ltd. This marks a new era for Cadbury and enables a more invigorated and singular focus for Cadbury in Australia.
Cadbury became part of the Kraft Foods family on 2 February 2010.
Australian Chocolate Brands
Cherry Ripe 1924
Cherry Ripe® Bar (1924)
The Cherry Ripe bar was introduced in 1924 by MacRobertson Chocolates (later to be taken over by Cadbury in 1967) and is uniquely Australian. With its special combination of cherries, coconut and dark chocolate, it has established itself as a favourite with generations of families.
Crunchie® Bar (1929)
Crunchie bar quickly became a favourite with teenagers when it was launched in 1929. Crunchie bar is now one of Cadbury Australia’s biggest-selling bars - and the special recipe for the honeycomb centre is kept secret.
He might have been a mouse had employee Harry Melbourne not suggested that a chocolate frog might be a more likeable character than the mouse being considered by MacRobertson Chocolates. Production of a chocolate frog started in 1930. Today Freddo is one of Cadbury Australia's best-selling products - 90 million Freddos are eaten every year in Australia.
Roses® Boxed Chocolate (1938)
Cadbury Roses boxed chocolate was designed in 1938 to compete with 'twist wrap' chocolates. Within a year, Roses milk and plain chocolate assortments became one of the company’s most important products.
Picnic® Bar (1958)
Picnic bar’s unique combination of ingredients, including caramel, nuts, wafer and chocolate, represents another breakthrough in Cadbury’s product development. Today, the Picnic bar is Cadbury Australia’s second-biggest-selling chocolate bar.
Time Out® Bar (1995)
The launch of chocolate-covered wafer Time Out bar was a phenomenal success - the first brand to reach the top five best-selling bars in its first year.
Favourites® Boxed Chocolates (1998)
Cadbury Australia introduced Favourites boxed chocolates in 1998, giving Cadbury fans a selection of their favourite Cadbury products in bite-size pieces.
Cadbury Dream® Block (2001)
The new Cadbury Dream block was promoted as "real whiter chocolate, wicked taste". It took four years of research to perfect the flavour, but it was an astounding success.
Boost® Bar (2006)
Boost bar was launched in 2006 and was immediately successful.